Дата: 16-11-17 12:36
KEEPING GROUNDED: WHY AIRLINES ARE INVESTING IN AIRPORTS
In an increasingly competitive environment, it is easy to miss one of the key trends that will determine the winners and losers in the fight for passengers: the experience airlines offer on the ground, writes Errol McGlothan.
This is becoming a key battleground for airlines today and one that is likely to get even more dynamic and competitive oin the future.
Likewise, the large Middle Eastern carriers have been investing in luxury experiences on the ground.
RESERVE TICKETS FOR 120 DAYS AND SAVE 30%
Low-cost carriers such as Norwegian and Level are also entering the market and looking to offer premium passenger experiences that start in the airport, typically through lounges.
There are other factors driving the focus on ground experience, too. Investments in in-flight improvements are incredibly costly, especially given the flux that we see in the market.
Ensuring a positive experience on the ground is an ongoing challenge. The complete passenger journey is often highly inconsistent. Travellers can pay USD 10,000 for a first-class ticket for a premium in-flight experience, yet still have to navigate increasingly congested airports.
My company, Airport Lounge Development, is already partnering with airlines and airports to improve the experience they offer passengers on the ground.
Secondly, we’re working with airlines to jointly develop new spaces that can be used by all passengers – premium or independent.
There is a lot of innovation taking place on the ground at the moment to deliver a good experience to travellers, from sleep pods to fast track access and wellness spas.
• Errol McGlothan is director of Airport Lounge Development
Источник информации: Airport World
Оригинальные подарки авиационной тематики
Перепечатка материалов разрешается только при наличии гиперссылки на
Перепечатка, копирование, воспроизведение или иное использование материалов, в которых содержится ссылка на агентства УНИАН, Iнтерфакс-Україна, строго запрещено