WORLD DUTY FREE"S NEW STORE AT GATWICK OPENS JUST IN TIME FOR CHRISTMAS
World Duty Free has officially launched it new walkthrough store in the North Terminal at London's Gatwick Airport.
With almost 2,000m² of retail space, the new store replaces the former main store and transfer store and is located directly after the security channels.
The launch event was led by Eugenio Andrades, CEO Division UK, Central and Eastern Europe and Guy Stephenson, CCO of London Gatwick, who were also joined by Julian Diaz, CEO of Dufry and Stewart Wingate, CEO of London Gatwick.
Guy Stephenson, CCO of London Gatwick noted: УA walkthrough store layout facilitates the differing ways that we know our passengers like to shop - offering both a leisurely meander through everything on offer or a quick and effective way of identifying that desired item.
The showpiece of the store is the 628m² beauty hall, where customers will discover many brands that are completely new to Gatwick North.
A dedicated СSkincare ZoneТ introduces customers to premium brands such as La Mer, Elemis, Sisley, REN and Eve Lom. Here customers can have consultations with specialist staff and enjoy a variety of free pre flight treatments and services.
When entering the store, passengers first encounter the liquor area which showcases СcollectionsТ of spirits, as well as locally sourced brands such as the Surrey based СSilent PoolТ gin.
A striking element near the front of the store is the contentainment space which creates a Уstop-off pointФ for customer engagement.
Within the luxury category technology once again takes centre stage, with the installation of a СMagic MirrorТ. Customers can use this ingenious mirror to try on a variety of styles, compare images of them side by side and share content on social media or with friends via email.
The customer journey through the store space concludes with an extensive confectionery area showcasing strong British brands such as Fortnum and Mason, which is one of the best selling food ranges at London Gatwick Airport.
Across the walkway, the souvenirs and toys category includes a range of bespoke Gatwick souvenirs which highlight London landmarks appropriate to the Gatwick locality, key visitor locations such as Brighton and Arundel Castle and incorporates plane graphics and the Gatwick name into the design.
»сточник информации: Airport World
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