Дата: 02-03-18 11:30
REVAMP TO BOOST COMMERCIAL OFFERINGS AT JAMAICA"S SANGSTER INTERNATIONAL AIRPORT
Jamaica's Sangster International Airport has unveiled the planned new-look of the retail offerings in its revamped terminal.
The Montego Bay located gateway, which handled a record 4.2 million passengers in 2017, is confident that the creative new design will appeal to passengers and boost its commercial revenues.
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Explaining the revenue-driving approach and the key challenges behind the designs, Robbie Gill, founder and managing director of The Design Solution, says: “As is common with the layout at many airports, Sangster International’s two-level layout presented a serious challenge to achieving the optimal exposure of passengers to the retail offer.
"After check-in on the ground floor, entry to the upper floor brings passengers to the middle of the duty free shop and, with gates at each end of the building, those travellers who turn towards the northern gates have no exposure at all to the core retail space located towards the southern end of the terminal.
"The combination of the walkthrough route and the clear sightlines crated in the openness of the space ensures not only that 100% of passengers pass through the main duty free store but they can also see the broader retail offer in both the northern and southern areas of the terminal."
He goes on: "By dramatically increasing the exposure of passengers to the core duty free store MBJ Airports Ltd can achieve a powerful return on its investment in its existing space.
"Crucially, we have ‘future proofed’ the design principles that we’ve created for Sangster International and these can be applied effectively whether the airport management decides in the future to opt for a single major expansion or a series of smaller phases developments."
According to Gill, the design includes a powerful local emphasis, especially reflecting Jamaica’s natural beauty and its tourist appeal.
"We wholeheartedly believe that passengers should have a unique experience of an airport that is firmly embedded in the country or city that they serve.
Источник информации: Airport World
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