Дата: 14-03-19 11:39
LONDON CITY AIRPORT UNVEILS NEW DYNAMIC BRAND IDENTITY
London City Airport today unveiled a bold new brand identity, which it claims reflects a more dynamic, vibrant and contemporary look, synonymous with modern London.
The transformed design, which utilises vivid colours, creative layout, and a heart motif, is said to reinforce London City’s role as London’s most central airport – at the heart of the city and an airport which many passengers love to use.
A video which brings to life the new London City Airport brand can be viewed viewed here https://www.youtube.com/watch?v=dndRiNgOlOs
The step-change comes as the airport continues to grow and appeal to a changing mix of passengers, particularly leisure travellers and East Londoners, joining the established business traveller base.
The new identity comes during a £500 million four-year development programme, which will transform the airport and make the experience of travelling to and from London even better.
Robert Sinclair, CEO of London City Airport, notes: “With our development programme now underway, we have an amazing opportunity to develop an airport experience that truly reflects modern London.
Neil Dillon, LCY's marketing director, says: “The brand-new look is engaging and emotive, with design cues which reflect our location, our role in London, and our evolving customer base.
“The new design is much more fitting for our 21st century airport in the world’s greatest city and this sentiment has resonated in our research with existing and new customers.
To capture the creative energy of London, The Allotment, an award-winning London based brand and design agency, were appointed by the airport to deliver the new look.
Источник информации: Airport World
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