Дата: 03-12-19 09:54SENSE OF PLACE DESIGN AT TAIWAN"S TAOYUAN INTERNATIONAL AIRPORTFollowing the launch of the impressive new Ever Rich retail space at Taoyuan International Airport, The Design Solution's Nick Taylor explains how commercial planning and design are driving the new customer experience and creating a unique sense of Taiwan across the radically updated main store. Working in close co-operation with the airport’s operator, Taoyuan International Airport Co Ltd, and government departments, the Ever Rich development at Taoyuan’s Terminal 2 expresses an innovative multi-sensory experience that blends leading-edge digital technology with ancient cultural elements. See also - ALL NEWS FOR THE DAY The design strategy used at Taoyuan and emphasises the key need to create an instantly eye-catching retail presence. Indeed, Ever Rich were determined to be authentic, consistent and comprehensive in reaching the traveller through the five senses across the whole store experience. The vital first challenge was to engage them visually. By sharing such immediate and impactful category and brand visibility we aim to engage with them from a distance, thereby taking other dwell time activities and rival retail options out of the equation! See also - ALL NEWS FOR THE DAY Within the store, each product category shares its own unique story but they are held together by the over-arching design concept, which blends the theme of dynamic modern Taiwan with beautiful expressions of ancient local culture, from the energetic fun of neon slogans in the ceilings to exquisite artwork and stunning large-scale visuals by local artists. We wanted the design concept to reflect the comfortable co-existence between the vibrancy and fast pace of Taipei – with its fusion of cultures – and this green and uniquely mountainous island. This can especially be seen in the digital ‘living walls’ together with vibrant neon-effect signage and a layer of digital communication throughout the store. See also - ALL NEWS FOR THE DAY We fused together the feeling of welcoming and spatial openness at the front of the store with organic lines in the ceilings, open pathways and strategically positioned furniture to help flow passengers seamlessly through the space, where materials and lighting enhance the ambience and unique personality expressed within each of the product categories. See also - ALL NEWS FOR THE DAY Across Taoyuan Airport, Ever Rich have a long history of celebrating the beauty of Taiwan with the world and you can see this in everything from the (newly updated) locally-themed designs of the lounges to the products from local farmers and artisans in the stores. See also - ALL NEWS FOR THE DAY Джерело інформації: Airport World |
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