?????????? ??????? ?????? ????????? ????????????? 78% ?? ????????: ?? ?????? ??????? ?????????????

??????? ?????????, ??? ? ???????? ????? ???????.

Complex Payments Could Cost The Industry 78% Of Its Profits: What Can Airlines Do?
????: EQRoy/Shutterstock

??????

?? ????????, ??????? ?? ?????? ? ?????????? ?????? ?????????? 78% ??????? ????????, ?? ?????? ??????? ?? ????? ????????.
???????, ?? ???????? ??????? ???????? ?? ??????, ????????? ?????? ???????????? ????????? ??????, ???????????? ??????? ???????? ??? ??????? ??????, ????????????? ??????? ?? ????????? ???????.
????????????? ????? ????????? ??????, ????? ?? Payment Orchestrations, ???? ????????? ???????? ?? ????????, ??? ?????? ??? ??????? ???? ?????????? ?? ???? ????????? ??? ???????? ??????? ????????? ????.

? ???? ??????? ? ??????? ?? ??????, ??? ????? ?????????, ?? ???? ???????? ?????? ? ?????? ??????????????. ?? ????????, ?????? ???? ?????????? 78% ??????? ????????. Simple Flying ????????????? ? CellPoint Digital ??? ???????, ??? ??? ??????, ? ?????????? ???????? ??????? ??? ????????????.

?????? ??????? ??? ????????????

??? ???????? ?????????? ? ????????? ?? ?????? – ??, ?? ????, ???????, ???’????? ? ???????? ???????? ?? ?????? ?? ???????. ?? ??????? ?????? ???????? ? ??????? ???? ? ???????????? ?? ???????? ????????. ???????????? ?????????? ??? ????? ???????? ??????.

???????????, ????????? ?????????? 2022 ???? ?????????????? ????????? McKinsey, ????????, ?? ??????? ?? ?????? ? ?????? ????? ?????????? ????? 20 ????????? ??????? ?? ???. ?? ????????? ????????? ??? ???????? ?????????? ?????? ???????????? ?? ?????????? 78% ??????? ????????.

? ????? ??????? ?????? ???????? ? ?????? ?? ??????? ???? ????????. ?????? ???? ?????? ??????????? ?? ???????? ? 2023 ????, ????? ? ????????. ? ?????? 2023 ???? IATA ????????????, ?? ?? ??? ?????? ???????? ???????????? ??? ??????? 9,8 ???????? ??????? ?? ?????????????? ??????? ???????? 1,2 ????????.

???? ??????? ?? ?????? ???? ???????

??????? ?? ??????, ???????????, ??????, ? ???????????? ????? ??????? ?????? ???? ????????? ????? ??????. ????? ???????? ?????? ????????, ???????:

?????? ???????????? ????????? ?????? (?? ???????? McKinsey, 70% ?????????? ???????????? ?? ????????? ????????? ??????).
???????????? ???????? ??????? ??? ??????? ????? ?????? (??????? ? ???????????, ???????? ?? ??????????? ????????). ?? ???????? ???????? ?? ????????, ?? ???????? ?? ?????????? ??????.
??????? ?????? ??????/??????? ?? ????????????? ??????? ?? ??????????? ??????.
??????????? ?????????? ?????? ? ??????. ?????????? ?????? ?????? ??? ??????? ? ???????? ?????????????? ? ???????? ??????.
????????? ??????? ?? ??????? ?????, ??????????? ??????????, ?????? ???????? ? ??????????? ?????? ????. ???? ?????? ??? ????? ???????????, ??? ?? ?????????? ???????? ?? ?????????? ???????????? ??????.

????????? ??????? ??? ????????????

????????? ????? ????????? ?????? ???? ?????? ????? ???????? ?? ???????? ? ???????. ???????? ??????? ??? ??????????? ????????, ??? ?????????? ??????????? ?????????? ??? ?????? ??????? ???????? ? ???????. Simple Flying ????????????? ? ?????? ??????, ?????????? ??????? ??????? ? CellPoint Digital, ??? ????????? ????? ??????. ??? ???????:

«??????????? ???????? ?????? ????? ???????, ?????? ???????? ??????????, ??? ???? ????? ???????? ?????? ??????????? ? ????????, ???????????? ????????????? ??????????, ??????????? ?????? ??????? ?????? ?? ??????? ??????? ????????? ????????? ? ?????? ? ???????? ??????? ????????».

????? ????????? ???????? ??????? ?? ???? ? ???????????? ????? ??????????. ????????? ?????? ??? ????????? ???????? ?? ?????? ???????? ????? ? ????? ??????????? ??????? ?? ???????. ???? ???? ??????? ??????? ??????, ????????:

«????????? ?????, ??? ?????? ??????? ????????????, — ?? ??????????. ??????? ?? ????? ??????? ??????????? ???????? ??????

? ??????? ????????? ?????????? ????????????? ???????? ??? ?????? ?????????? ?? ????????? ????????? ? ?????????... [?????] ??????????? ???????? ??? ????????? ??????, ?????????? ??? ????, ??? ???????????? ?????????? ??????????? ???????? ?????????? ?????. ? ?????? ??????? ??? ????????? ??????? ?????????? ???? ??????, ??? ??? ?? ????????????».